Anti-corruption messaging

– what works and what doesn’t?

  • Year: 2024

  • Publication type: Method support, Thematic analysis

Summary

Anti-corruption programmes often include some type of communications or awareness raising component. Messaging on anti-corruption can also be integrated in other types of projects that do not have
anti-corruption as their main objective. Recent studies – especially ones that apply experimental surveys or bribery games – give mixed evidence on the effectiveness of anti-corruption messaging, suggesting that messaging can sometimes have a negative effect on people’s views and willingness to act on or engage in corruption. Studies looking into actually implemented anti-corruption campaigns provide slightly more positive results, especially when messaging is localised and targeted. This brief summarises the recent research and gives guidance on how anti-corruption messaging can be improved.

Download publication

  • Topic: Democracy and human rights

  • Geographic area: Global

  • Language: English