Evaluation of the African Books Collective
Cecilia Magnusson Ljungman , Tejeshwar Singh
Founded in 1989, the African Books Collective Ltd. (ABC) is a self-help initiative by a group of African publishers to promote and distribute their books outside Africa. ABC is both commercial and non-profit, acts like an NGO and a business at the same time. ABC plays a unique and vital role in being the most important commercial provider of African books in the north and thereby disseminating African culture and heritage in Europe and North America. Its strategy is unique in that it remits the lions share of its sales income to African publishers. Since 1990, Sida/DESO has provided core support to ABC.